Case Study
Face-to-Face Consumer Interviews For Havering Council
Assosia continually capture and track all new promotional mechanics and tags, from primary save and multibuy offers to the more complex Loyalty Schemes, Price Match and category wide promotion activity which often create Stacked Promotions.
Key promotional mechanics can be viewed separately or combined to give you the total picture of the category and individual product promotional activity including:
Promotion tracking enables monitoring and analysis of competitors’ pricing strategies, internal promotions, discounts and promotional activities. It allows users to gain valuable insights into price and promotional trends.
Promotion tracking is used for analysing data from multiple sources, including online platforms, physical stores, and market research. By tracking promotions, you can identify and track market trends, build strategies and make data-driven decisions to sustain a competitive advantage.
Promotion monitoring provides valuable insights that help you improve, build, and optimise your promotion strategies. Here are some key areas where promotional tracking can significantly impact:
Assosia offers a comprehensive set of tools and insights to help you stay ahead of your competitors in the market.
Our promotion software updates users with real-time alerts for competitor promotions. We provide timely notifications whenever your competitors launch new promotions, allowing you to stay informed and react quickly.
With Assosia’s promotion tracking, you can receive daily alerts highlighting any new promotions your competitors introduced. This feature ensures that you are always up to date with the latest promotional activities in your industry.
We maintain a searchable database of historical promotional activities. You can access and analyse past promotions to identify trends, compare and understand your competitors’ strategies, and gain valuable insights for future campaigns.
The speed at which you can spot promotional activity and trends directly impacts your ability to react effectively. With real-time data, you can quickly identify new promotions launched by your competitors and stay informed about the latest market trends.
With up-to-date data, you can be proactive rather than reactive, gaining a competitive edge by being one step ahead of your competitors. By promptly adapting your pricing strategies and promotional activities, you can attract customers, maximise profitability, achieve and maintain a strong market presence.
With our comprehensive promotion tracking solution, you can ensure that all your products are meticulously tracked across different channels and mediums.
This means you won’t miss a beat when it comes to monitoring your competitors’ promotional activities. By having a complete view of the market, you can make informed decisions and stay one step ahead of the competition.
But flexibility goes beyond just tracking all your products. We believe in the power and value of targeted strategies in promotion activities. That’s why our tools allow you to collect only the relevant data that aligns with your specific goals. By focusing on the data that matters most to you, you can create highly targeted, creative and effective promotional campaigns that resonate with your target audience.
Our experienced account managers will guide you on how to access and view your internal promotions and promotion monitoring data, with the capability to adapt our delivery methods to match any internal requirements.
Besides secure and user-friendly online access to a wealth of data, reports, analytics and visual assets, we also offer the convenience of 24/7 reporting to meet your business needs. What sets us apart is our flexibility to tailor our data delivery methods, ensuring they align seamlessly with your internal protocols.
Our thorough data validation processes ensure the highest level of accuracy in the information and analytics.
Quality photographs taken during each visit provide valuable insights for promotional activities. By having a full in-store picture, you can assess and measure the effectiveness of your promotions and make data-driven decisions to optimise their strategies. Here’s how it can help:
We make it easy. Let us know which sector, categories and/or retailers interest you, and we will take care of the rest.
Contact us now to arrange a full demonstration of our truly omnichannel Online Promotion Tool for retailers, manufacturers and suppliers.
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