Promotional Compliance Audits

Planogram compliance and on-shelf promotional assessments ascertain that promotional activity is being correctly executed across purchased featured space and all applicable stores. Our research data can also be used to modify and propel your promotional strategy across national and international retail markets.

Areas Covered in Planogram Promotional Compliance Audit:

We will ensure your promotions are set up in-store correctly on the first day of any campaign or during key periods.

National or International coverage to ensure 100% compliance
Regular or ad-hoc audits to monitor promotional compliance
Visit a range of outlets on day one of your campaign
Photographs on Entry and Exit
Roots causes for any non-compliance
Capability to correct any non-compliance whilst in store
Checking the fixture is correct to planogram
Product availability
POS is sited correctly

Additional Benefits To Ensure Your Promotional Campaign Goes To Plan

Non-compliance can result in lost sales opportunities, the following additional values can prevent this from happening.

Pre-sell audits making store personnel are aware of the upcoming campaign
Check the stock system to ensure the relevant stock has been ordered
Spare POS can be sent to the team to take to store
Analyse sales data and focus on low performing stores
Follow up audits scheduled to ensure stores are reacting to issues found in previous visit

Reporting and Data Validation

Our experienced Account Managers can create planogram reports showing data in many different ways.

Reports created at retailer and store level
Recommendation on how we think you could improve compliance
Access to comments from store personnel
Roots causes reported, allowing you to raise these with your customer

Working With Assosia?

It’s easy – simply talk to us about your compliance concerns and we will set up a project which will give you the best insight into in-store promotional compliance and how best to maximise your campaign effectiveness. We offer:

Stores visits can be arranged within hours of a notification that compliance may be an issue
Regular updates, allowing you to react to the issue quickly and efficiently
PowerPoint presentations providing an overall summary of compliance
We’ll work in partnership to achieve your goals