Product Trade Age Studies
Insight into stock rotation patterns across each retailer.
Trade Age Programmes to suit you
Assosia can design a trade age programme to compliment our trade sampling service.
- Ability to focus on specific stores or channels in any country
- Capture production codes/use-by-dates of products within specific categories
- Monitor stock rotation within retailers – both on-shelf and in storage
- Observe the supply chain and distribution channels
- Gain a greater understanding of how long your products are in the marketplace and what consumers are purchasing
Additional Values
We’ll give you additional insight and analysis, including:
- On-shelf storage conditions including temperature, humidity, cleanliness etc
- POS monitoring
- FPQM studies – record packaging defects on shelf
- Capture NPD’s
Flexibility
Our clients have the flexibility to make changes throughout the duration of a project should the focus of activity change.
- Changes can be made up to 24 hours before store visits commence
- Locations and retailers can be re-assessed based on previous project results
- Focus on specific skus depending on initial survey findings
Reporting and Data Validation
Our experienced account managers will guide you on how best to access and view your data, with the capability to adapt our delivery methods to match any internal requirements.
- Reports created in a format that suits you, including Excel, Word and PowerPoint
- Reports created providing insight into your products age on shelf
- Analysis provided at retailer, brand and sku level
Photographs allow you to build the full in-store picture
Quality photographs taken during each visit, giving you the capability to see what your customers are purchasing in store
- Products with defects
- Positioning of products in-store
- Storage conditions
- Competitor products
- Batch codes
- Production dates
Working with Assosia?
It’s easy – simply talk to us about your trade age monitoring requirements and we will set up a dedicated programme.
- Programme can be up and running within 1 week of agreed brief
- PowerPoint presentations providing a summary of trade age
- Working in partnership to achieve your goals
- Free up internal resources