Space vs. Sales Studies For A Leading Cheese Manufacturer
Conducted space Vs. sales studies to measure the area allocated to the cheese category across 15 of each of the top 5 grocery retailers and 10 of each of the top 5 symbol stores
Objective
Conducted space Vs. sales studies to measure the area allocated to the cheese category across 15 of each of the top 5 grocery retailers and 10 of each of the top 5 symbol stores
Methodology
A combination of covert and open audits.
The field team measured the total ‘useable space’ – both macro and micro space within the total cheese fixture.
Results were broken down into the clients’ specific hierarchies for categories, sub-categories, brands, OL and down to sku level.
Data was then cross-referenced against sales data (provided by the client).
Outcome
Analysis was provided back to our client, including recommendations on which categories and skus to focus on for both internal reviews, and also for discussion with individual retailers.
Results clearly show which products and categories are under-performing based on the % of space allocated to it, vs the % volume and value sales the category or sku accounts for.
Reporting
Results and analysis were delivered to our client in excel format with pre-defined pivot tables, along with a full presentation.
All reports and photographs were uploaded to our clients dedicated DMS (Document Management Server) for easy, but secure access.
