Space vs. Sales Studies For A Leading Cheese Manufacturer

Conducted space Vs. sales studies to measure the area allocated to the cheese category across 15 of each of the top 5 grocery retailers and 10 of each of the top 5 symbol stores

Objective

• Conducted space Vs. sales studies to measure the area allocated to the cheese category across 15 of each of the top 5 grocery retailers and 10 of each of the top 5 symbol stores

Methodology

• A combination of covert and open audits.
• The field team measured the total ‘useable space’ – both macro and micro space within the total cheese fixture.
• Results were broken down into the clients’ specific hierarchies for categories, sub-categories, brands, OL and down to sku level.
• Data was then cross-referenced against sales data (provided by the client).

Outcome

• Analysis was provided back to our client, including recommendations on which categories and skus to focus on for both internal reviews, and also for discussion with individual retailers.
• Results clearly show which products and categories are under-performing based on the % of space allocated to it, vs the % volume and value sales the category or sku accounts for.

Reporting

• Results and analysis were delivered to our client in excel format with pre-defined pivot tables, along with a full presentation.
• All reports and photographs were uploaded to our clients dedicated DMS (Document Management Server) for easy, but secure access.

Example results sent to client