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Competitor Monitoring and Sampling Activity

Uncover valuable insights into your rivals with Assosia’s competitor monitoring and competitor sampling services. Track your competition’s prices, products, and tactics to make more informed and effective strategic decisions to build your brand.

Track Competitor Products from Launch to Impact

Learn about new products your rivals launch, with detailed data about their features, prices and position in the market. Fine-tune your product range and explore the development or acquisition of new products.

  • Source competitor products that are entering the global marketplace
  • Track the pricing and performance of competitor products over time
  • Spot newcomers to the industry across various markets

Uncover Competitor Price Monitoring and Sampling

Stay informed about your rivals’ pricing decisions, both in-store and online. Whether you are seeking a standalone assessment or ongoing retail analytics, we can design and execute a customised competitor monitoring plan to meet your needs.

  • Global competitor trends for new product launches.
  • Competitor pricing and promotional strategies.
  • Increases or decreases in product ranges or specific product prices.

Additional Values

Assosia’s competitor monitoring services go above and beyond to deliver the most valuable insights and important information. We can:

  • Verify any claims about your products or competitor products, providing proven data for you to consider in future decisions.
  • Purchase competitor samples and ship them to any location for more in-depth analysis, giving you a closer, deeper look at rivals’ products.
  • Provide photographs and translations of ingredients, packaging claims, product descriptions, etc. to save you time, hassle, and shipping costs.

Flexibility

Our clients have the flexibility to make changes or updates to any order before the point of purchase or shipping from our field team. You can:

  • Increase quantities of the products being shipped, as needed.
  • Escalate urgent orders and ship products within just 24 hours from first contact.
  • Choose from a range of payment systems, from PO systems to credit cards.
  • Search neighbouring nations for products that may be unavailable, or if in-store selections have changed.
  • Adjust product tracking frequencies and alerts to suit your needs.
  • Configure our competitor monitoring and sampling to match the size and scope of your business and industry.

Reporting and Data Validation

Our Account Management team will assist you in accessing, viewing, and understanding the data we derive through competitive monitoring.

  • Obtain reports in your format of preference, from Excel spreadsheets to Word documents or PowerPoint presentations.
  • Enjoy online access to all competitor monitoring and product sampling reports, plus product photographs, on-demand, as and when you want.
  • All data we present passes in-house system verification checking and account manager verification before delivery, so you only get accurate information.
  • Create customised and dedicated client databases for ongoing projects, with full search functionality and product tracking over time.

Photographs allow you to build the full in-store picture

As part of our in-store, on-the-ground retail competitor monitoring, our agents can take high-quality, detailed photographs of specific products and ranges, and deliver them directly to you for assessment and analysis. These photos can:

  • Show the full range of in-store products.
  • Provide individual SKU details.
  • Track competitor promotional activities, like sales events.
  • Capture new product launches.
  • Demonstrate the position of different products around the store.

Working with Assosia?

It’s easy – simply talk to us about which countries, sectors and retail channels you are interested in and we will implement a thorough competitor monitoring programme for you. Key attributes include:

  • Rapid deployment of competitor monitoring programmes, as quickly as 24 hours in some cases.
  • Available insights across all retail channels, from major multiples to discounters, independents, convenience stores, and cash and carry locations.
  • Working closely with you to achieve your specific goals.
  • Dedicated Account Managers who learn and understand your company’s requirements.
  • Dedicated Field Teams to conduct nationwide or even international competitor analysis in alignment with your retail sector and product categories.

Benefits of Competitor Monitoring

Informing Strategic Decision Making

Data is essential for making smart decisions about prices, promotions, and products. Competitor monitoring provides the insights that form the foundation of effective business strategies.

Identifying Opportunities

Success in fast-paced industries depends on seizing opportunities first. Competitive monitoring helps identify and act on them, like early product launches or price cuts.

Optimising Profitability

A competitor monitoring tool like Assosia boosts profits by optimising prices and uncovering trends to enhance your brand.

Improving Operational / Product Launch Efficiency

Efficient operations increase long-term success. Competitor monitoring and sampling smooth daily pricing and sales, providing real-time data and support during key moments like product launches.

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