Competitor Product Monitoring and Sampling

Whether you’re looking for a standalone or an on-going analysis, we will design a detailed programme that will give you an accurate understanding of your competitor’s PND and in-store activities. In fact, we can capture the following insights:

Highlight global competitor trends for product launches
Monitor competitor price and promotional strategies
Source competitor products which are entering the global marketplace
Track competitor products over time

Additional Values

We’ll give you additional analysis, including:

Verify claims about your products and those of your competitors
Purchase competitor samples and ship them to any location for further analysis
Provide photographs and translations of ingredients, new packaging claims etc. to reduce your shipping costs

Flexibility

Our clients have the flexibility to make changes/updates to any order prior to it being purchased and shipped by our field team.

Increase quantities up to the point of the products being shipped
Ability to escalate urgent orders and ship products usually within 24 hours of first contact
Several payment options available, including PO systems and credit card payments
Search neighbouring countries if products are unavailable or ranges in-store have changed

Reporting and Data Validation

Our Account Management team will guide you on how best to access and view your data.

Reports created in a format that suits you, including Excel, Word and PowerPoint
Online access to all competitor and product sampling reports and photographs
Data validated by our in-house systems as well as our account managers before it is sent to client
Dedicated client databases for ongoing projects can be designed providing fully searchable functionality and product tracking over time

Photographs allow you to build the full in-store picture

Quality photographs taken during each visit, giving you the capability to build the full in-store picture.

Shows full range in-store
Individual sku detail
Competitor promotional activity
New Product Launches
Positioning of products in-store

Working with Assosia?

It’s easy – simply talk to us about which countries, sectors and retail channels you are interested in and we will implement a thorough competitor monitoring programme for you. Key attributes include:

Programme can be up and running in 24-48 hours of agreed brief
Insight available for all retail channels, including major multiples, discounters, independent, convenience as well as cash and carry
Working in partnership with you to achieve your goals
Dedicated Account Managers who understand your company’s requirements
Dedicated field team who will conduct country level competitor analysis with a full understanding of your retail sector and product categories