Competitor Monitoring and Sampling Activity
Providing global insights into your competitor’s activity and NPD initiatives.
Competitor Product Monitoring and Sampling
Whether you’re looking for a standalone or an on-going analysis, we will design a detailed programme that will give you an accurate understanding of your competitor’s PND and in-store activities. In fact, we can capture the following insights:
- Highlight global competitor trends for product launches
- Monitor competitor price and promotional strategies
- Source competitor products which are entering the global marketplace
- Track competitor products over time
Additional Values
We’ll give you additional analysis, including:
- Verify claims about your products and those of your competitors
- Purchase competitor samples and ship them to any location for further analysis
- Provide photographs and translations of ingredients, new packaging claims etc. to reduce your shipping costs
Flexibility
Our clients have the flexibility to make changes/updates to any order prior to it being purchased and shipped by our field team.
- Increase quantities up to the point of the products being shipped
- Ability to escalate urgent orders and ship products usually within 24 hours of first contact
- Several payment options available, including PO systems and credit card payments
- Search neighbouring countries if products are unavailable or ranges in-store have changed
Reporting and Data Validation
Our Account Management team will guide you on how best to access and view your data.
- Reports created in a format that suits you, including Excel, Word and PowerPoint
- Online access to all competitor and product sampling reports and photographs
- Data validated by our in-house systems as well as our account managers before it is sent to client
- Dedicated client databases for ongoing projects can be designed providing fully searchable functionality and product tracking over time
Photographs allow you to build the full in-store picture
Quality photographs taken during each visit, giving you the capability to build the full in-store picture.
- Shows full range in-store
- Individual sku detail
- Competitor promotional activity
- New Product Launches
- Positioning of products in-store
Working with Assosia?
It’s easy – simply talk to us about which countries, sectors and retail channels you are interested in and we will implement a thorough competitor monitoring programme for you. Key attributes include:
- Programme can be up and running in 24-48 hours of agreed brief
- Insight available for all retail channels, including major multiples, discounters, independent, convenience as well as cash and carry
- Working in partnership with you to achieve your goals
- Dedicated Account Managers who understand your company’s requirements
- Dedicated field team who will conduct country level competitor analysis with a full understanding of your retail sector and product categories