Competitor Monitoring and Sampling Activity

Providing global insights into your competitor’s activity and NPD initiatives.

competitive analysis word cloud

Competitor Product Monitoring and Sampling

Whether you’re looking for a standalone or an on-going analysis, we will design a detailed programme that will give you an accurate understanding of your competitor’s PND and in-store activities. In fact, we can capture the following insights:

  • Highlight global competitor trends for product launches
  • Monitor competitor price and promotional strategies
  • Source competitor products which are entering the global marketplace
  • Track competitor products over time
Competitor monitoring and sampling for the retail industry
Analysis of Competition

Additional Values

We’ll give you additional analysis, including:

  • Verify claims about your products and those of your competitors
  • Purchase competitor samples and ship them to any location for further analysis
  • Provide photographs and translations of ingredients, new packaging claims etc. to reduce your shipping costs
globe and shopping basket


Our clients have the flexibility to make changes/updates to any order prior to it being purchased and shipped by our field team.

  • Increase quantities up to the point of the products being shipped
  • Ability to escalate urgent orders and ship products usually within 24 hours of first contact
  • Several payment options available, including PO systems and credit card payments
  • Search neighbouring countries if products are unavailable or ranges in-store have changed
competitor analysis reports - Daily In-Store Price & Promotion Tracking

Reporting and Data Validation

Our Account Management team will guide you on how best to access and view your data.

  • Reports created in a format that suits you, including Excel, Word and PowerPoint
  • Online access to all competitor and product sampling reports and photographs
  • Data validated by our in-house systems as well as our account managers before it is sent to client
  • Dedicated client databases for ongoing projects can be designed providing fully searchable functionality and product tracking over time
product compliance audit of alcoholic beverages

Photographs allow you to build the full in-store picture

Quality photographs taken during each visit, giving you the capability to build the full in-store picture.

  • Shows full range in-store
  • Individual sku detail
  • Competitor promotional activity
  • New Product Launches
  • Positioning of products in-store
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Working with Assosia?

It’s easy – simply talk to us about which countries, sectors and retail channels you are interested in and we will implement a thorough competitor monitoring programme for you. Key attributes include:

  • Programme can be up and running in 24-48 hours of agreed brief
  • Insight available for all retail channels, including major multiples, discounters, independent, convenience as well as cash and carry
  • Working in partnership with you to achieve your goals
  • Dedicated Account Managers who understand your company’s requirements
  • Dedicated field team who will conduct country level competitor analysis with a full understanding of your retail sector and product categories