Retail Competitor Analysis
Our in-depth competitor analysis provides insights into your competitors’ pricing strategies and in-store activities across key FMCG and CPG categories.
Tailored Competitor Analysis For Improved Product Positioning
Launching a new product or seeking to re-position and get ahead of your competitors has never been easier. After taking the time to listen to what you want to achieve we create a bespoke analysis across the following categories:
- Product matching
- Price and promotion tracking
- Retailer range reviews
- NPD Alerts
- Impact of POS placements and in-store theatre
- Secondary/featured space locations
Additional Values
We’ll give you additional competitor analysis, including:
- Product and range positioning
- Capturing hierarchies down to sku level
- Retail Analysis
- Full product details, including pack weight and ingredients
- Weekly, monthly and quarterly reports
Flexibility
Our clients have the flexibility to make changes throughout the duration of a project should the focus of activity change.
- Update and change instructions on a regular basis
- Revise and update product list
- Include additional categories
- Stores reviewed and changed if required
Photographs allow you to build a full in-store picture
Quality photographs taken during each visit, giving you the capability to build the full in-store picture.
- Shows full range in-store
- Competitor in-store theatre
- New product developments
- Positioning of products in-store
Reporting and Data Validation
Our experienced Account Managers will guide you on how best to access and view the competitor data, with the capability to adapt our deliver methods to match any internal requirements.
- Secure and easy online access to data, reports and photographs
- Reporting available 24 hours a day, 7 days per week
- Ability to cross-analyse with internal data sources as required
- Our data validation checks will give you the peace of mind on accuracy of information supplied
Working with Assosia?
It’s easy – simply talk to us about which retail sector and channels you are interested in, and we will plan a competitor monitoring programme specifically for you.
- Programme can be up and running within 1-2 weeks from agreed brief
- The reports and alerts will be designed to meet your needs
- We’ll keep you abreast of everything affecting your sector
- We’ll work in partnership to achieve your goals
- Provide accurate, robust and on-time data/reports
- Free up internal resources