Gain invaluable insights into your rivals through retail competitor analysis with Assosia, designed for those in industries such as e-commerce, fast-moving consumer goods (FMCG), and consumer packaged goods (CPG). Through both digital and in-store analysis, we help businesses better understand their competition, unlocking key data to inform future strategies in pricing, promotions, marketing, positioning, and more.
Retail competitor analysis is an in-depth look at rival brands throughout the retail sector. It involves collecting and collating important data about a company’s main competitors, such as their product ranges, inventory, pricing strategies, marketing methods, and more.
When conducted with tools like Assosia, retail store competitor analysis provides a comprehensive view of how competitors operate. The company can then use this view to inform and shape its own strategic decisions.
Launching a new product or seeking to re-position and get ahead of your competitors has never been easier. After taking the time to listen to what you want to achieve, we create a bespoke analysis across the following categories:
Assosia goes above and beyond traditional retail competitor analysis to deliver deeper benefits, broader insights, and better outcomes, including:
Our clients have the flexibility to make changes throughout the duration of a project should the focus of activity change.
Quality photographs taken during each visit, giving you the capability to build the full in-store picture.
Our experienced Account Managers will guide you on how best to access and view the competitor data, with the capability to adapt our deliver methods to match any internal requirements.
Assosia provides competitor analysis in retail for numerous established businesses across FMCG, CPG, e-commerce, and beyond. For example, we worked with one of the UK’s largest leading retail brands, conducting offline analysis through in-store audits and price tracking. Components of the analysis included:
It’s easy – simply talk to us about which retail sector and channels you are interested in, and we will plan a competitor monitoring programme specifically for you.
Free up internal resources and use our data to react almost instantly to price changes, retaining a competitive edge.
To be effective, retail competitor analysis must be conducted with clear objectives. Set out what you want to gain from the analysis so you can decide on the most appropriate data collection methods and tools to employ.
Brands often have numerous competitors at different levels – some larger and more established, some smaller but growing, and others around the same level. Identify those that are most relevant to your analysis to obtain the most valuable data.
Gather data about your competitors using price and promotion tracking, as well as digital and in-store research and auditing techniques. Review their product prices, promotional times and discounts, and market share levels to better understand their place in the industry.
Dig deeper with a look at your competitors’ marketing methods. Explore the campaigns and channels they use to connect with customers to inform your marketing strategy. Also, analyse customers' views towards the brand through reviews, feedback, and social media posts.
