Price and Promotion Tracking | Fresh Chicken In 5 Moscow Stores

Tracking prices and promotions on a monthly basis across the fresh chicken category

Objective

• Capture prices and promotions tracking on a monthly basis across the fresh chicken category in the top 5 stores in the Moscow area.

Methodology

• Our field team in Moscow visited each store on a monthly basis covertly.
• The team captured the prices & promotions across the fresh chicken categories which included our clients’ products as well as their competitors.
• Bay and individual sku photographs were also taken on each visit.

Outcome

• Our data provided our client with the insight they needed across the category, allowing them to monitor their competitors pricing strategies as well as their own.