Price and Promotion Tracking | Fresh Chicken In 5 Moscow Stores
Tracking prices and promotions on a monthly basis across the fresh chicken category
Objective
Capture prices and promotions tracking on a monthly basis across the fresh chicken category in the top 5 stores in the Moscow area.
Methodology
Our field team in Moscow visited each store on a monthly basis covertly.
The team captured the prices & promotions across the fresh chicken categories which included our clients’ products as well as their competitors.
Bay and individual sku photographs were also taken on each visit.
Outcome
Our data provided our client with the insight they needed across the category, allowing them to monitor their competitors pricing strategies as well as their own.