Price benchmarking and an analysis of your product pricing strategy

Product benchmarking helps understand your pricing structure and how you are positioned amongst your competitors. This has become an increasingly important area for FMCG and CPG companies to consider. Powered with this information you can be confident that you are positioning yourself correctly in the marketplace and the consumer is inclined to choose your products.

Our expertise cover:

  • Price and promotion benchmarking
  • Comprehensive product descriptions
  • Competitive pricing analysis
  • Gap analysis
3D retail keywords

Additional Values

We’ll give you additional insight and analysis, including:

  • Highlight areas of opportunity for new product launches and range review growth
  • Recommendations for product category improvements
  • Comprehensive insights into product benchmarking strategies
facts and figures for a business plan


Our clients have the flexibility to make changes throughout the duration of a project should the focus of activity change.

  • Update and change instructions on a regular basis
  • Include additional categories
  • Free up internal resources
Close up of woman pointing at a graph and having a discussion about the statistical results

Reporting and data validation

Our experienced Account Managers will guide you on how best to access the results:

  • Secure and easy online access to data and reports
  • Reporting available 24 hours a day, 7 days per week
  • Results can be supplied back in any format required
  • Summary PowerPoint presentations by categories and retailer
statistical analysis - figures and calculator

Photographs allow you to build a full in-store picture

Quality photographs taken during each visit, giving you the capability to build a full in-store picture. We can capture:

  • full in-store product range
  • Individual sku detail
  • Promotional activity
  • New product promotional activity
  • Product placement
shopping trolley in supermarket aisle

Working with Assosia?

It’s easy – simply talk to us about which retail channels and categories you are interested in and we will implement a price benchmarking programme specifically for you.

  • Programme can be up and running within 1 week from agreed brief
  • Reports designed to meet your needs
  • We’ll work in partnership to achieve your goals
  • Provide accurate, robust and on-time data/reports
  • Free up internal resources
Individuals discussing statistics around a table. A Mac laptop is in view