Price Benchmarking and Product Pricing Strategy

Balance competitive pricing and improve cost estimates in specific market segments with price benchmarking. Improve pricing decisions with intelligent tools to lower costs and maximise brand presence. Powered by real-time data, you can be confident that you are positioning yourself correctly in the marketplace.

Our expertise covers:

  • Price and promotion benchmarking
  • Comprehensive product descriptions
  • penetration pricing analysis
  • Gap analysis
3D retail keywords

Additional Values

We’ll give you additional insight and retail analysis, including:

  • Highlight areas of opportunity for new product launches and range review growth
  • Recommendations for product category improvements
  • Comprehensive insights into product benchmarking strategies
  • Data collection from competitor prices performance gaps
Modern Price Optimisation

Flexibility Pricing Intelligence

Our clients have the flexibility to make changes throughout a project should the focus of the retail audit change.

  • Update and change instructions regularly
  • Include additional categories
  • Free up internal resources
  • Up-to-date actual pricing records
Close up of woman pointing at a graph and having a discussion about the statistical results

Reporting and data validation

Our experienced Account Managers will guide you on how best to access your results:

  • Secure and easy online access to benchmarking databases and reports
  • Reporting available 24 hours a day, 7 days per week
  • Results can be supplied back in any format required
  • Summary PowerPoint presentations by categories and retailer
statistical analysis - figures and calculator

Photographs allow you to build a full in-store picture

Quality photographs taken during each visit, giving you the capability to build a full in-store picture. We can capture:

  • full in-store product range
  • Individual sku detail
  • Promotional activity
  • New product promotional activity
  • Product placement
shopping trolley in supermarket aisle

Working with Assosia?

It’s easy – simply talk to us about which retail industry and categories you are interested in, and we will implement a market price benchmarking programme specifically for your business operations.

  • Programme can be up and running within 1 week from agreed brief
  • Reports designed to meet your needs
  • We’ll work in partnership to achieve your goals
  • Provide accurate, robust and on-time data/reports
  • Free up internal resources
Individuals discussing statistics around a table. A Mac laptop is in view