Case Study
Face-to-Face Consumer Interviews For Havering Council
Product benchmarking helps understand your pricing structure and how you are positioned amongst your competitors. This has become an increasingly important area for FMCG and CPG companies to consider. Powered with this information you can be confident that you are positioning yourself correctly in the marketplace and the consumer is inclined to choose your products.
Our expertise cover:
We’ll give you additional insight and analysis, including:
Our clients have the flexibility to make changes throughout the duration of a project should the focus of activity change.
Our experienced Account Managers will guide you on how best to access the results:
Quality photographs taken during each visit, giving you the capability to build a full in-store picture. We can capture:
It’s easy – simply talk to us about which retail channels and categories you are interested in and we will implement a price benchmarking programme specifically for you.
