Retail Product Development and Testing | 5 Step NPD Process | Assosia

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New product development – key insights

Our consumer insight and retail market research will guide your new product development (NPD) and testing environment. Our insights will cover:

Testing the viability of a new product concept
Refining the design and structure of a new product
Modifying an existing product
Estimating the potential size of the market share

Our 5 step NPD and testing programme

Regardless of the product or service you are looking to develop, we will follow our proven five step development process. This includes:

Idea Generation
Idea Screening
Concept Development & Testing
Business Analysis
Market Testing

Range of services available

Assosia can provide a wide range of services to aid your new product development (NPD) and testing process. This covers:

Detailed consumer research
Retail market research studies

This information gives us a clear indication as to the viability of your product in the competitive retail world.

Reporting and data validation

Our experienced Account Managers will guide you on how best to access the results.

Secure and easy online access to data and reports
Reporting available 24 hours a day, 7 days per week
Results can be supplied back in any format required
Summary PowerPoint presentations
Interactive charts allowing for quick review

Working with Assosia?

It’s easy – simply talk to us about your NPD requirements and we will implement a programme specifically for you.

Programme can be up and running within 1-2 weeks from agreed brief
Reports designed to meet your needs
We’ll work in partnership to achieve your goals
Provide accurate, robust and on-time data/reports
Free up internal resources