New product development – key insights

Our consumer insight and retail market research will guide your new product development (NPD) and testing environment. Our insights will cover:

  • Testing the viability of a new product concept
  • Refining the design and structure of a new product
  • Modifying an existing product
  • Estimating the potential size of the market share
Graphic of product development and release

Our 5 step NPD and testing programme

Regardless of the product or service you are looking to develop, we will follow our proven five step development process. This includes:

  • Idea Generation
  • Idea Screening
  • Concept Development & Testing
  • Business Analysis
  • Market Testing
Board meeting

Range of services available

Assosia can provide a wide range of services to aid your new product development (NPD) and testing process. This covers:

  • Detailed consumer research
  • Retail market research studies

This information gives us a clear indication as to the viability of your product in the competitive retail world.

3-D representation of the 4 P's of marketing - promotion tracker

Reporting and data validation

Our experienced Account Managers will guide you on how best to access the results.

  • Secure and easy online access to data and reports
  • Reporting available 24 hours a day, 7 days per week
  • Results can be supplied back in any format required
  • Summary PowerPoint presentations
  • Interactive charts allowing for quick review


Data analysis

Working with Assosia?

It’s easy – simply talk to us about your NPD requirements and we will implement a programme specifically for you.

  • Programme can be up and running within 1-2 weeks from agreed brief
  • Reports designed to meet your needs
  • We’ll work in partnership to achieve your goals
  • Provide accurate, robust and on-time data/reports
  • Free up internal resources
smiling female boss talking to business team