Promo Dynamic data available on subscription

Weekly retail audits capturing all featured space promotions, allowing you to monitor your in-store promotions vs. your competitors.

  • Data captured since January 2006 from Asda, Tesco, Sainsbury’s, Morrisons, Waitrose and the Co-operative Group
  • 12 main categories, 122 sub-categories
  • Monitoring total retailer, categories and brands, our data provides a robust overview of the promotional focus for the grocery sector
  • Data published fortnightly in The Grocer magazine – the leading industry experts
3-D figurane pushing a trolley towards 3-D discount values

Additional promotional insight and analysis

As standard, we will give you additional insight and analysis across the promotions tracked.

  • In-store price vs promotional price
  • Depth of saving both £ and %
  • Promotional mechanics used by brand, category and retailer
  • Location in-store and type of equipment used – gondola end, FSDU, ladder racks
percentage cubes in a shopping trolley and on supermarket shelves

Reporting and Data

Whether you are taking a standalone subscription to the Promo Dynamic data or accessing the data as part of a larger programme with Assosia, our account managers will provide the best options for analysing the promotional marketplace.

  • PowerPoint presentations providing you with summaries of activity to match your category/sector/criteria.
  • Access to reports 24/7
  • Raw data supplied online or in excel with pre-defined pivot tables or reports allowing for ease of analysis
Businessman Calculating Financials

Working with Assosia?

It’s easy – simply talk to us about which categories and sub-categories you are interested in, and we will create a subscription to the service specifically for you.

  • Promo Dynamic data available within 1-2 weeks from signed agreement
  • The reports will be designed to meet your and any other departments needs
  • Our Promo Dynamic data has been published in The Grocer since 2006 on a fortnightly basis for both retailer and brand analysis. Data is also provided regularly for Focus On articles
people in a meeting