Retailer Range Reviews

A range review provides retail insight into product ranges by monitoring and assessing product ranges in-store.

Graphs and charts on laptop and paper

Dedicated range review programmes

Assosia can implement a range review programme to provide you with all the insight you need to monitor each retailer’s ranges in-store.

  • Current stock in store
  • Pre-range review surveys to ensure the planned changes can be implemented
  • Establish exact in-store layout
  • Post audit review to ensure the fixture has been implemented correctly
  • Arrange an appointment with the relevant store personnel to review the head office plan in advance and record any variances.
Businessman and woman are looking at a tablet which is showing charts and graphs
Business people meeting to discuss the situation on the market

Why retailer range reviews are essential

To remain competitive, retailers continually have to monitor and assess their product ranges in line with their customer’s needs. It helps suppliers ensure they maximise the space allocated to their ranges.

  • Opportunity for supplier and retailer to build upon working relationship
  • Improve the experience of the consumer
  • Remain competitive
  • Assosia can help you to achieve ‘Right range, Right store’
online consumer survey results
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Reporting and Analysis

Our dedicated account management team will analyse the data we capture from in-store and provide you with reports you need for in-depth retail analysis

  • Reports created by retailer and category
  • Raw data provided in Excel, allowing for data manipulation and further analysis
  • Space and sales analysed to help best design the new planograms, maximising ROI
smiling female boss talking to business team
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Working with Assosia?

It’s easy, simply contact us with your range review requirements and we will ensure a programme is set up to provide you with the insight you need.

  • Secure and easy online access to sales data and reports
  • Summary presentations created by retailer
  • Capability to create ad-hoc and ongoing programmes
  • Dedicated account management team
  • Free internal resources