Space vs. Sales Studies Across Sainsbury’s Stores

Space vs. Sales Studies across the bagged salads category within Sainsbury’s stores.

Objective

  • Measure the useable space allocated to the bagged salad category within selected Sainsbury’s stores.

Methodology

  • Audits were conducted covertly.
  • The field team measured the total ‘useable space’ – both macro and micro space within the total bagged salad category.
  • Results were broken down into the clients’ specific hierarchies for categories, sub-categories, brands, OL and down to sku level.
  • Data was then cross-referenced against sales data (provided by the client).

Outcome

  • Analysis was provided back to our client, including recommendations on which categories and skus to focus on for both internal reviews, and also for discussion with individual retailers.
  • Results clearly show which products and categories are under-performing based on the % of space allocated to it, vs. the % volume and value sales the category or sku accounts for.

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