Space vs. Sales Studies across the bagged salads category within Sainsbury's stores.
Objective
Measure the useable space allocated to the bagged salad category within selected Sainsbury’s stores.
Methodology
Audits were conducted covertly.
The field team measured the total ‘useable space’ – both macro and micro space within the total bagged salad category.
Results were broken down into the clients’ specific hierarchies for categories, sub-categories, brands, OL and down to sku level.
Data was then cross-referenced against sales data (provided by the client).
Outcome
Analysis was provided back to our client, including recommendations on which categories and skus to focus on for both internal reviews, and also for discussion with individual retailers.
Results clearly show which products and categories are under-performing based on the % of space allocated to it, vs. the % volume and value sales the category or sku accounts for.
