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Range Benchmarking

Highlighting your positioning in-store within the range vs. your competitors.

On Shelf Availability Studies
On Shelf Availability Studies

Range benchmarking projects that suit you

With increasing competition from rivals, whether a retailer or a manufacturer, Assosia can conduct full range benchmarking projects across key categories and retailers.

  • Full product description
  • Variances in colour, flavour and sizes
  • In-store price & promotional activity
  • Number of facings
competitive analysis word cloud

Additional Values

We’ll give you additional insight and competitor analysis, including:

  • Monitoring competitor activity
  • Highlight areas of opportunity for new product launches and range review growth
  • Receive right products at right price
  • Pack weight and ingredients
Businessman alaysisng statistical graphs and charts


Our clients have the flexibility to make changes throughout the duration of a project should the focus on activity change.

  • Update and change instructions on a regular basis
  • Include additional categories
  • Free up internal resources
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Reporting and data validation

Our experienced account managers will guide you on how best to access the results

  • Secure and easy online access to data and reports
  • Reporting available 24 hours a day, 7 days per week
  • Results can be supplied back in any format required
  • Summary PowerPoint presentations by categories and retailer
Two traders looking at statistics on their computer screens
Market Insight

Working with Assosia?

It’s easy – simply talk to us about which retail channels and categories you are interested in, and we will implement a programme specifically for you.

  • Programme can be up and running within 1 week from agreed brief
  • Reports designed to meet your needs
  • We’ll work in partnership to achieve your goals
  • Provide accurate, robust and on-time data/reports
  • Free up internal resources