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Product Sampling Across Global Trade Markets

Our team of independent experts conduct product sampling studies across FMCG and CPG trade markets. Our in-depth quality testing and analysis provides product placement insights.

Young woman shopping for meat in a grocery store
Young woman shopping for meat in a grocery store

Independent Product Sampling

Our product sampling programmes are designed exclusively for our clients. They include:

  • Independent, regular purchasing of samples from any location around the world
  • Capability to focus on specific stores and retail channels
  • Ongoing or bespoke purchasing schedule options
  • Purchasing samples with specific criteria, including product variants, packaging, dosage, ingredients, production codes and any other requirements
  • Samples shipped to your own laboratory or an independent laboratory for testing
  • Products packaged as per your requirements
  • Team of over 7,000 global field associates
global retail shipping

Additional Values

To maintain brand integrity we understand the need to capture valuable insights into the quality of your products. We achieve this by:

  • Collecting samples labelled and packed as per your specifications
  • Recording further purchase details provided before samples are shipped, including store address and production codes
  • Monitoring on-shelf storage conditions, such as temperature, humidity and cleanliness
  • Capturing the production codes of products in-store
  • Monitoring POS in-store, including any competitors’ in-store theatre
  • Field team with product sampling knowledge
Data Harnessing
Business strategy report as a concept


Our clients have the flexibility to make any changes/updates to the product sampling programme throughout the duration of service.

  • Change/update purchase lists up to 48 hours before purchasing cycle
  • Several payment options available, including PO systems and credit card payments
  • Stores reviewed and changed if required
food product samples and toxicity reporting form

Reporting and data validation

Our experienced Account Management team will give you guidance on how best to view your reports and access data.

  • Online access to current purchase lists, photos and store receipts
  • Previous purchasing data available to view and download via dedicated database – accessible by all teams
  • Monthly/quarterly/yearly reports, including interactive charts and presentations tailored to your requirements
  • Individual login details with the ability to set access levels
  • Translation of product details/ingredients can be provided using our local teams
Global Trade Sampling
Global Trade Sampling

Working with Assosia?

It’s easy – simply talk to us about your specific trade sampling requirements and we will ensure a programme is designed to meet your needs.

  • Programme set up and running within 1-2 weeks of receiving agreed brief
  • Experienced and dedicated account management team
  • Regular project reviews to discuss performance and assess program efficiency
  • Working in partnership to achieve your goals

Case Studies