Retail market research – identifying gaps for new product development

We customise retail marketing research studies to provide you with critical insights for your business needs and objectives.

  • Full details of ranges and lines stocked across each of the categories relevant to you
  • Monitor product availability in-store
  • Gap analysis, highlighting gaps for development opportunities within the range
  • Data will help you to explore new branding and marketing ideas
minitature shopping trolley placed on a piece of paper displaying statistical analysis


Our clients have the flexibility to make changes throughout the duration of a project should the focus on activity change.

  • Update and change instructions on a regular basis
  • Include additional categories for flexible retail analysis
  • Stores reviewed and changed if required
Green Arrow with

Maximise the effectiveness of your retail marketing campaigns

Our experienced Account Managers will guide you on how best to access and view your data, with the capability to adapt our delivery methods to match any internal requirements.

  • Secure and easy online access to data, reports and photographs
  • Reporting available 24 hours a day, 7 days per week
  • Ability to cross-analyse with internal data sources as required
sales and employee satisfaction graphs and charts

Photographs allow you to build a full in-store picture

Quality photographs taken during each visit, giving you the capability to build the full in-store picture.

  • Shows full range in-store
  • Individual sku detail
  • Promotional activity including competitors
  • New Product Launches
  • Positioning of products in-store
product compliance audit of alcoholic beverages

Working with Assosia?

It’s easy – simply talk to us about your consumer and market research requirements and we will guide you on the best methodology to use.

  • Programme can be up and running within 1-2 weeks of agreed brief
  • Ability to manage any retail research task large or small
  • Capability to conduct a pilot programme in order to refine the programme before rolling out in full
  • We can present the information enabling you to quickly and easily make business decisions.
  • Online access to data, reports and photographs, 24 hours per day, 7 days per week
  • Free up internal resources to maximise your retail industry marketing campaigns
business people in a meeting at office