What Is Retail Market Research?

Retail market research revolves around the collection and analysis of retail market data. Its aim is to help brands deepen their audience understanding and learn more about the market in which they operate, with the ultimate goal of making more informed and impactful decisions in sales, marketing, and overall strategy.

Identifying Gaps for New Product Development

Assosia is a UK retail market specialist and proven retail auditor, offering tailored research studies to help brands spot gaps in the market and move ahead of their rivals.

Our retail market research includes:

Comprehensive information about ranges and lines in the categories that matter most for you
Ongoing monitoring of in-store and online availability
Detailed gap analysis, highlighting potentially profitable areas for new product development
Insightful data for informed decision-making in marketing, sales, and branding

Understanding of Your Target Audience and Customers

In-store and online retail market research delivers the data you need to get to know your target audience better than before – learn who they are, what they want, and how to more effectively meet their needs.

Create detailed profiles of your core customer base.
Discover your buyers’ motivations and behaviours.
Get powerful insights personalised to fit your brand.
Receive a mixture of online and in-store data, including photographs of promos, ranges, and availability.

Flexibility

Assosia clients are free to flexibly adjust the specifics of their market research retail industry projects, should their needs or aims change.

Update and modify your instructions on demand.
Expand your market research fields to include more categories and data points.
Switch between in-store and online retail analysis, or a hybrid of both.

close up businessman using pen to planning financial strategy on tablet with dashboard tools monitor for futuristic technology and work from home effective and management concept

Maximising Effectiveness of Retail Marketing Campaigns

Effective retail market research directly influences and improves your retail marketing campaigns. With the help of Assosia’s experienced Account Managers, discover the best ways to use the data and insights our research uncovers, always perfectly tailored for your precise needs and goals.

Enjoy secure and seamless online access to data, reports, and media.
Use research insights to refine your marketing strategy.
Strengthen customer relationships and drive sales through more targeted, impactful campaigns.

Staying Ahead of Retail Trends

A leading name among retail market research companies, Assosia helps companies like yours get ahead of the game. Spot retail industry trends as they emerge and embrace them ahead of your rivals to enjoy both short-term and sustained success.

Remain competitive in the dynamic and fast-moving retail sector.
Spot trends ahead of time and prepare plans to meet them.
Understand changing consumer expectations and effective emerging technologies.

25%

More earnings for companies that leverage marketing and analytics

60%

More profitability for customer-centric companies

325000

Approximate number of retail businesses competing in the UK today

Working with Assosia

Assosia is a leading provider of retail market research and additional tools and services (like our leading pricing tool), to help you paint a clear picture of your market, competitors, and customers, and build your brand in the most effective ways.

Numerous leading retail firms have entrusted us with their research needs. That includes major players in the UK dairy and haircare sectors. Your firm could be next to benefit from Assosia’s proven methodology and expertise.

It is easy to get started – simply get in touch with our team to discuss your retail market research goals, and we will construct a customised plan to help you reach them.

With rapid deployment, your research project can be ready to go in a mere 1-2 weeks after the initial brief.
No project is too big or small for our team.
We will keep you informed and up-to-date about emerging trends or changes in your sector.
Start off with a pilot programme, then make any needed refinements for the full launch at a later date.
Seamless, easy, and constant access to all your data, 24 hours a day, seven days a week.
Alleviate pressure on your internal team to optimise your retail operations.
Get the information and insight you need to make smart, strategic decisions without delay.

Retail Market Research