Why should consumer insight be gained?

Consumer insight is an essential process in the developing and launching of a product. We can use various methodologies help you understand the thoughts and behaviours of target customers.

  • Online surveys, face to face interviews and in-house product testing
  • Identify the needs and expectations of customers
  • Explore whether processes in place are customer focussed throughout
  • Send products directly to consumers homes for testing
  • Consumers purchase products directly from store and cook/use as per the instructions
  • Honest and constructive feedback
man interviewing a woman for market research

Additional Values

Our consumer insight feedback will allow you to do the following:

  • Shape your future product development
  • Help with brand planning and strategic marketing
  • Receive consumer insight that is both authentic, and a true reflection of your products
  • Anonymous product testing
  • Track how your products fare against your competitors
customer engagement word cloud


Our experienced account managers will guide you on how best to access and view your data, with the capability to adapt our delivery methods to match any internal requirements.

  • Secure and easy online access to consumer feedback
  • Summary PowerPoint presentations
  • Reports specifically tailored to meet your exact requirements
Consumer Research Survey

Working with Assosia?

It’s easy – simply talk to us about your product testing requirements and we will guide you on the best methodology to use based on your specifications.

  • Capability to offer various methodologies depending on your requirements
  • Programme can be up and running within 7 days of agreed brief
  • We’ll work in partnership to help achieve your goals
  • Summary PowerPoint presentations created to guide you through the feedback
woman trying a red lipstick in store