Retail consumer insights are essential for brands, manufacturers and suppliers to succeed. They offer insight into the thoughts and behaviours of key customer groups. This is achieved through combining individual data collections alongside the analysis of performance data. This subsequently allows companies to strategically adapt their products to better meet the needs, interests, and values of their consumers.
Retail consumer insights, such as those compiled by Assosia, are gathered through a variety of methods, including online surveys, face-to-face interviews, in-house product tests, feedback requests, reviews, sending products directly to consumers for at-home testing, and other methods of retail market research. This allows for:
Assosia’s customer insight analysis will help you:
Our experienced account managers will guide you on how best to access and view your retail customer insights, and we can adapt our delivery methods to meet any internal requirements.
Assosia’s consumer insight analysis focuses on learning from what your customers say about your products, services, and the overall experience of interacting with your brand.
Our market research, meanwhile, takes a broader look not only at your audience but also at your rivals and the market in which you operate.
Both are different, but both can play vital parts in an effective retail analysis strategy, helping you gain a deeper understanding of who you’re selling to, what they want and prefer, and how they behave.
Assosia provides the powerful customer insights your brand needs to learn valuable lessons and make smarter decisions moving forward. Our effective retail customer insights are:
Assosia provides consumer insight analysis for numerous established and emerging businesses across the UK’s retail industry, with a specific focus on the FMCG, CPG, and e-commerce sectors, among others. We have worked with some of the country’s largest, market-leading brands, carrying out in-depth analysis, collating consumer insights, and delivering the data these brands need to succeed, using our powerful pricing tool and other software.
To learn more or get the ball rolling, contact us today. Our team will first learn your exact needs and expectations, then craft an insight analysis plan to help you achieve your aims.
