Case Study
Face-to-Face Consumer Interviews For Havering Council
These are the small pricing labels on the edge of the shelf below the product.
Small pricing labels on the edge of the shelf below the product showing the promotional offer.
SKU is another term for product, it is a way of differentiating between slightly different products, i.e. Coca-Cola 2L bottle and Coca-Cola 500ml bottle are different skus although they are the same recipe.
These are any promotional material used in store which notifies consumers that a product is on promotion and what the promotion is.
These are SKUs on shelf turned out towards the customer.
These are located at the end of an aisle, they are often used for promotional activity or new product launches.
This is a display normally located next to a gondola end, they are often used for promotional activity or new product launches.
A set of shelves within an aisle.
The central aisle in the supermarket between 2 sets of aisles and surrounded by gondola ends.
This is the aisle where all seasonal products are situated, i.e. Christmas, Easter and Summer.
This is the aisle where all the tills are located.
Products which are not situated in the regular aisle, i.e. Gondola End, FSDU’s and other in-store displays.
Unit branded just for one product.
These are found within any aisle and are used to place products inside, which are usually on promotion.
