Consumer Research For Retailers
Consumer insights providing brands with definitive focal areas to develop their strategies.
Analyse consumer behaviour and buying patterns
Consumer Insight can be gained through undertaking consumer research using various methodologies.
- Qualitative or quantitative research
- Individual data collection
- Analysis of performance data already available (e.g. Complaints and enquiries)
- Segmentation Research
- Concept Testing
- Campaign Tracking
Additional values of consumer research
Additional values to our consumer research programmes include
- Highlight any potential opportunities and challenges based on research findings
- Assisting the development of new products and ranges
- Find the best way to engage with consumers
Reporting and data validation
Our experienced account managers will guide you on how best to access the results
- Secure and easy online access to data and reports
- Results available live to our clients
- Results can be supplied back in any format required, including excel
- Summary PowerPoint presentations created to guide you through the feedback
Working with Assosia?
It’s easy – simply talk to us about your requirements and we will implement a robust programme to ensure you get the insight and analysis you need for strategy decisions.
- Programme can be up and running in 1-2 weeks from agreed brief
- Reports designed to meet your needs
- We’ll work in partnership to achieve your goals
- Provide accurate, robust and on-time data/reports
- Free up internal resources