Coors joins ‘drinkflation’ movement as abv drops to 3.4%

Published on The Grocer

Coors has become the latest beer to see its abv reduced to 3.4% to take advantage of duty savings.

The reduction from 4% abv – which has coincided with a £6m brand investment – was part of a bid to win over “a new generation of shoppers”, said owner Molson Coors Beverage Company.

“The shift is part of Molson Coors’ commitment to offering more choice to consumers through its broad range of beers and ciders, including zero and lower alcohol options for consumers choosing to moderate or not to drink alcohol at all, “the brewer said.

Published on The Grocer, 25th April 2025

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