Built on serious retail data

6bn+ lines of data
11+ years of validated history
40+ data points per product
Daily online and in-store capture
Pricing, promotions, ingredients, pack changes and NPDs
Complex promotional mechanics made clear

Trusted by leading organisations, including government departments, to help validate market information and inform policy.

From trusted retail data to commercial answers

Assosia Genie adds a new intelligence layer to Assosia’s retail data.

Ask complex commercial questions in plain English, explore the answers conversationally, compare retailers, categories and time periods, then turn the analysis into something you can use.

Ask complex commercial questions in plain English
Drill deeper with follow-up questions
Turn analysis into tables, charts and comparisons
Export outputs to Excel or PDF

What would you ask your retail data?

Which soft drinks brands have changed their promotional strategy over the last 24 months?
How has the price of Cheddar per 100g changed across major retailers over the last three years?
How does our pricing position compare with competitors across this category?
Where are the biggest differences between our range and the market?

An analyst at your fingertips

Assosia’s platform already gives commercial teams detailed, trusted data, dashboards and reports across pricing, promotions, products and categories.

Genie takes that intelligence further.

Instead of stopping at the report in front of you, you can ask what the data means, explore why something has changed, compare different scenarios and follow the next question as it emerges.

That brings sophisticated retail analysis directly to pricing, category, sales, commercial and leadership teams.

Take Assosia’s reporting to the next level

The Assosia platform gives you the detailed retail data, dashboards, reports and evidence you need to understand what is happening in the market.

Genie builds on that foundation, helping you interrogate those insights more deeply, connect different data points and explore questions that were not part of the original report.

From detailed reporting to deeper interpretation, in one conversation.

See what your retail data could answer

Assosia Genie brings together trusted retail data, deep market intelligence and conversational analysis to help commercial teams reach better decisions, faster.

Questions that once required multiple reports, manual interpretation and dedicated analyst time can now be explored in minutes, with the ability to keep interrogating the data as the commercial question develops.

Precision retail data. Deeper market understanding. Faster commercial decisions.

AI Retail Data Analyst