Poundland’s new ‘Price Pounders’ campaign – over 1000 items at £1 or less

Published on Retail Times

Poundland today confirmed it had introduced new in-store displays in all its 800-plus stores that doubled down on its £1 heritage.

The move highlights that there’s over 1,000 grocery items in every Poundland store at a £1 or less – as customers continue to demand value to help them make their money go further.

While Poundland offers amazing value on much wider ranges, it’s still the home of the pound with around a third of all its grocery items at that price or below.

It remains committed to offering a significant proportion of its ranges at £1 or below, even as it expands ranges to offer customers amazing value in whole new categories such as chilled and frozen food, homewares and clothing.

And in its key clothing category, new research from Assosia which captures over 850,000 price points on a daily basis across a range of UK sectors and retail channels shows the extent to which its new Pepco clothing ranges have driven down prices.

In an audit of comparable items from its kidswear, womenswear and menswear ranges, Assosia found that 92 per cent of Poundland’s Pepco clothing was priced lower than F&F at Tesco, 83 per cent lower than George at Asda and 64 per cent lower than Primark^[1].

On average that means Poundland’s Pepco clothing is 56 per cent better value than Tesco, 50 per cent cheaper than George at Asda and 42 per cent lower than Primark.

Earlier this year, Poundland completed the transition to new clothing and general merchandise ranges powered by parent company Pepco Group, reconfiguring its stores to offer more baby and kidswear than ever before.

Published on Retail Times, the 15th July 2024

Poundland’s new ‘Price Pounders’ campaign – over 1000 items at £1 or less