Turkey prices soar as retailers ‘rein in’ loss leaders

Published on The Grocer

Turkey prices in the major multiples have risen by up to 30%, The Grocer can reveal.

According to analysis by The Grocer using Assosia data, more than half of all frozen turkey lines in supermarkets are outpacing general inflation, while preorders of fresh turkeys are seeing double-digit price hikes.

The biggest price increases are on Tesco’s premium crowns, with both its Finest Free-Range Bronze Turkey Crown in small and large formats up 27.8% from £18 per kilo this year [Assosia 52 w/e 4 November].

The next biggest rise in Morrisons’ The Best Turkey Crown with Pork, Sage & Red Onion Stuffing, up from £20 per kilo to £25 per kilo – an increase of 25% in a year.

Published on The Grocer, 30th October 2025.

To read the full article please follow the link below –

https://www.thegrocer.co.uk/news/turkey-prices-soar-as-retailers-rein-in-loss-leaders/711305.article