What is the Fast Moving Consumer Goods (FMCG) industry?

The FMCG (Fast Moving Consumer Goods) industry, also known as CPG (Consumer Packaged Goods), is a tremendously competitive and fast-paced industry. It is the fastest-growing sector in the UK and is a multi-million-pound industry. Almost every individual in developed and developing world countries purchase some type of FMCG products each day.

The manufacturers within the FMCG industry are the owners of some of the biggest brands in the world. With the industry moving at an exceptionally rapid pace, there are constant changes being made to brands within the marketplace.

The FMCG industry comprises many services, including manufacturing, distributing and retailing. FMCG are products that are typically bought on a frequent basis by consumers – essentially moving from the retailer to the consumer very rapidly, hence the sector name. Products within this industry tend to be high volume, but low-cost items.

Common product categories within the FMCG industry include food, soft drinks, confectionery, toiletries, over-the-counter pharmaceuticals and household goods. The products within these categories move quickly off the shelf, so replenishing is key for both the manufacturer and retailers to avoid loss of sales opportunities and ROI.

Challenges facing the FMCG industry

There are several challenges that continue to impact companies within the FMCG sector, for instance; new technologies, multi-channel consumers, the effect of online review platforms and recommendations, and consumers’ desire to “shop around” in order to secure the best deals.

Moreover, new products and sectors emerge within the FMCG market on a regular basis, and consumers themselves change too. They no longer accept brands at face value and are instead challenging FMCG manufacturers to continue delivering exciting new products at a faster pace. Consumers now have access to a huge wealth of information and are essentially inundated with choice when making purchases, putting significant power in their hands.

As such, FMCG industry players that want to stay ahead of their competition and take advantage of opportunities must gain a deeper understanding of the latest market trends, purchasing behaviour and consumer demands.

FMCG retail research

Consumer preferences and behaviours change quickly, which is why independent, third-party agencies are important in acting as an objective overseer to assess the situation. Assosia specialises in providing relevant, timely data regarding consumer trends and the factors which are currently impacting purchasing behaviour in the FMCG industry.

We understand that one of the biggest aims for companies within this industry is to make sure their brands include the type of products that consumers will want to purchase. Additionally, they are concerned with ensuring that such products are available through various retail channels so that products can be widely distributed.

We utilise a range of quantitative and qualitative techniques, both in-store and online in order to adhere to client objectives and provide powerful, actionable insights. All of our research studies are designed according to specific category parameters, as well as taking into consideration the client’s particular research objectives. We are highly skilled in helping FMCG companies identify business opportunities and create solid strategies in order to remain competitive.

With a wealth of experience, Assosia holds preferred global supplier status for some of the largest FMCG companies in the world, providing a wide range of services to this sector. We are proud to declare that we consistently over-achieve on all our SLA’s and targets set by us and our partners.

Services for the FMCG sector

Assosia provides many different services for our FMCG sector clients, including: