Face-to-Face Consumer Interviews For Havering Council
The FMCG (Fast Moving Consumer Goods) industry, also known as CPG (Consumer Packaged Goods), is a tremendously competitive and fast-paced industry. It is the fastest growing sector in the UK and is a multi-million pound industry. Almost every individual in developed and developing world countries purchase some type of FMCG product each day.
The manufacturers within the FMCG industry are the owners of some of the biggest brands in the world. With the industry moving at an exceptionally rapid pace, there are constant changes being made to brands within the marketplace.
The FMCG industry includes many services including manufacturing, distributing and retailing. FMCG are products which are typically bought on a frequent basis by consumers – essentially moving from the retailer to the consumer very rapidly, hence the sector name. Products within this industry tend to be high volume, but low cost items.
Common product categories within the FMCG industry include food, soft drinks, confectionery, toiletries, over-the-counter pharmaceuticals and household goods. The products within these categories move quickly off the shelf, so replenishing is key for both the manufacturer and retailers to avoid loss of sales opportunities and ROI.
Assosia understands that one of the biggest aims for companies within this industry is to make sure their brands include the type of products that consumers will want to purchase. Additionally, they are concerned with ensuring that such products are available through various retail channels so that products can be widely distributed.
Assosia holds preferred global supplier status for some of the largest FMCG companies in the world, providing a wide range of services to this sector. We are proud to declare that we consistently over-achieve on all our SLA’s and targets set by us and our partners.