Range Benchmarking
Highlighting your positioning in-store within the range vs. your competitors.
Range benchmarking projects that suit you
With increasing competition from rivals, whether a retailer or a manufacturer, Assosia can conduct full range benchmarking projects across key categories and retailers.
- Full product description
- Variances in colour, flavour and sizes
- In-store price & promotional activity
- Number of facings
Additional Values
We’ll give you additional insight and competitor analysis, including:
- Monitoring competitor activity
- Highlight areas of opportunity for new product launches and range review growth
- Receive right products at right price
- Pack weight and ingredients
Flexibility
Our clients have the flexibility to make changes throughout the duration of a project should the focus on activity change.
- Update and change instructions on a regular basis
- Include additional categories
- Free up internal resources
Reporting and data validation
Our experienced account managers will guide you on how best to access the results
- Secure and easy online access to data and reports
- Reporting available 24 hours a day, 7 days per week
- Results can be supplied back in any format required
- Summary PowerPoint presentations by categories and retailer
Working with Assosia?
It’s easy – simply talk to us about which retail channels and categories you are interested in, and we will implement a programme specifically for you.
- Programme can be up and running within 1 week from agreed brief
- Reports designed to meet your needs
- We’ll work in partnership to achieve your goals
- Provide accurate, robust and on-time data/reports
- Free up internal resources