Rustlers shrinks microwave burgers, citing inflationary pressures
Published on The Grocer
Kepak has reduced the weight of some of its Rustlers lines, citing inflationary pressures, but prices have stayed the same or risen in some cases.
Rustlers’ Mini Beef Burger 101g. for instance, has been replaced with an 89g version, with its price sticking at 95p in Tesco; this is equivalent to a 13.5% price increase per gram of product.
In Morrisons, the price rose 20% from £1 for the 101g version to £1.20 for the 89g version – a 36.2% price increase by weight.
Published on The Grocer, 29th April 2025
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