POS Placement Changes Boosted Healthcare Product Sales

Increasing in-store compliance by more than double, from 32% on entry to 81% on exit

Objective

Site FSDUs across 381 Tesco stores. FSDUs were shipped only half filled to store due to their size and weight – field teams were required to remove padding and fill unit with stock from warehouse (pre-ordered in time for the visit).

Open POS placement audit with authorisation.
The team checked the primary location of where the FSDU should have been sited. Where units were not compliant, the team checked all other aisles/locations, including the warehouse, and once located sited the FSDUs either in the primary position or a position agreed at store level.
Padding was removed from the FSDU and additional stock replenished to ensure the unit was fully stocked on exit.
Teams ensured that all SELs and POS were in place on the FSDU.

Assosia more than doubled in-store compliance – from 32% on entry to 81% on exit.
The client confirmed that sales had more than doubled during Assosia’s visits, far exceeding their expectations based on previous in-store promotional activity (not supported by Assosia).

Results were delivered to our client in excel format with pre-defined pivot tables, along with a full summary presentation.
All reports and photographs were uploaded to our clients dedicated DMS (Document Management Server) for easy, but secure access.