POS and Market Insights For A Leading White Goods Company

Market insight and POS audits across the white goods product category

Our market insight and POS audits across independent electrical stores revealed that our client’s brand was well positioned across the white goods product category.

Objective

• Collated ‘covert’ market insights in independent electrical across the UK.
• Confirm the number of washing machines in each outlet and approximately how many of each brand.

Methodology

• Our field team visited each store covertly, recording the approximate number of brands across a number of white goods categories
• In addition to capturing the number of products per category, the team also recorded the number of models by brand.
• Type of in-store POS material was also captured, which brands they were for and whether there was room for more POS.
• As a tag onto the in-store insight, our teams also asked store personnel to recommend a 7kg, 1400 spin washing machine.
• Photographs were also taken where possible

Outcome

• We conducted the market insight audits in 1.740 outlets.
• Full data and results were provided back to our client in Excel as well as a summary PowerPoint presentation.
• Our client’s brand accounted for 25% of all brands recorded for laundry products, and was the number one brand for Washing Machines and Tumble Dryers.

Good quality photographs were taken where possible