Drinkflation, craft beer crises and Diageo upheavel: The top drink stories in 2025
Published on The Grocer
As we prepare to close the book on 2025, its worth reflecting on some of the biggest trends and stories to have dominated in the drinks industry this year.
With a growing tax burden, punishing export tariffs and the next cohort of consumers seemingly less interested in getting their buzz on, it has been a challenging time to be a booze supplier. Some brands have navigated these tricky seas with aplomb, while others have made drastic changes to their formulations or business model in order to stay afloat.
Outside of alcohol, functional adult soft drinks continue to grow in stature and can now be considered part of the mainstream grocery fixture. Meanwhile, coffee continues to battle sky-high commodity prices that could soon curtail the category’s momentum.
With that all in mind, here are the drink stories that set industry tongues wagging this year.
Published on The Grocer, 18th December 2025
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