Christmas turkey prices drop as supermarkets battle on price
Published on The Grocer
Shoppers can expect cheaper turkeys this Christmas as retailers battle to drive down prices.
Fresh Turkey prices have declined 5.4% year-on-year across the major multiples, The Grocer’s analysis of Assosia data shows. However, frozen turkey prices remains elevated (up 5.2%) [52 w/e 9 November 2026].
The price cuts mark a shift from 2025, when fresh turkey prices saw double-digit hikes and more than half a frozen turkeys outpaced inflation.
Out of the 30 fresh lines available this year and last, nine have seen prices fall and none have seen increases.
Of those reductions, eight have decreased by more than 10% with the average reduction across the lines at 20.1%
Published on The Grocer, 11th November 2026.
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