Christmas dinner 2025 unpacked: with consumers squeezed, what’s happening to the cost?
Published on The Grocer
Back in early November, turkey prices in the major multiples were up by as much as 30% year on year, according to analysis by The Grocer using Assosia data. More than half of all frozen turkey lines in supermarkets were outpacing general inflation [Assosia 52 w/e 4 November].
But it was a different story in The Grocer’s budget Christmas basket comparison of 8 December, when four out of five of the supermarkets were offering promotions or loyalty discounts on frozen turkey crowns. The average price across all five was down 1% to £16.44.
Published on The Grocer, 16th December 2025.
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