Cadbury shrinks Freddo multipacks by 20% but prices remain unchanged
Published on The Grocer
Cadbury Dairy Milk has shrunk its Freddo multipacks by 20% but their shelf price has remained the same in some supermarkets.
According to The Grocer’s analysis, the former Freddo 5x18g and Freddo Caramel 5×19.5g multipacks, which disappeared from Tesco earlier this month, both had a pre-promotional price of £1.40 in the retailer [Assosia 12 w/e 28 May 2025].
They have since been replaced in Tesco with Freddo 4x18g and Freddo Caramel 4×19.5g multipacks, at the same price of £1.40.
At the time of writing, Morrisons was selling both the old multipacks of five and the new multipacks of four, both at £1.40, online.
Published on The Grocer, 1st June 2025
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