Asda reverses price cut strategy to lean on multibuy promotions.

Published on The Grocer

Asda has stepped back from a price cut-driven promo strategy to become the biggest supermarket for multibuys.

A year ago Asda ran 6,977 promos, of which only 28% were multibuys [30 June 2025] and 72% price only promotions including Rollbacks.

That has now reversed. The latest data shows Asda ran 6,845 promos of which 57% were multibuys [29 June 2026]. The average multibuy saving is the same (228%) while the saving for single price cuts has deepened from 19% to 24%.

The reversal means Asda has leaned more heavily on multibuy promotions than any other full range retailer. Multibuys accounted for less than 50% of promos at Morrisons, Sainsbury’s, Tesco and Waitrose, analysis of Assosia data shows, although in several cases of the total number of deals was higher.

Published on The Grocer, 16th July 2026.

To read the full article, please follow the link below –

https://www.thegrocer.co.uk/news/asda-becomes-top-supermarket-for-multibuy-promotions/721383.article