Amazon cuts prices on thousands of items to become cheaper than Tesco, Asda, Morrisons and Sainsbury’s
Published on The Grocer
Amazon has slashed thousands of prices as it redoubles its attempt to make inroads in the UK grocery market.
Amazon began its campaign at the end of March when it lowered prices on 4.315 items, or 45% of the products available on Amazon Fresh, with an average discount of 16%.
New analysis of Assosia data by The Grocer show that it is now as cheap or cheaper than Tesco, Asda, Morrisons and Sainsbury’s for nearly two thirds of the 2,313 products stocked by Amazon and at least one full-range supermarket.
Two months ago, Amazon Fresh was cheapest for 35.9% of 2,406 baby, bakery, drinks, ambient fresh and frozen food items and within that exclusively cheapest for 18% of SKU’s, including multibuys and loyalty discounts.
Published on The Grocer, 7th May 2026.
To read the full article, please follow the link below –