Amazon customers can now add fresh groceries to same-day delivery orders
Published on The Grocer
Amazon customers can now browse and buy fresh grocery items “alongside” everything else” on Amazon.co.uk and the Amazon app – with perishables and non-food able to be purchased within a single basket and delivered on the same day.
…
Earlier this year it slashed thousands of prices on Amazon Fresh, lowering prices on 4,315 items or 45% of the products available on Amazon Fresh, with an average discount of 16%. Analysis of Assosia data by The Grocer show that it is now as cheap or cheaper than Tesco, Asda, Morrisons and Sainsbury’s for nearly two-thirds of the 2,313 products stocked by Amazon and at least one full-range supermarket.
Amazon said in the UK, groceries and household essentials represented “one in three items ordered daily” on Amazon.co.uk and is growing nearly twice as fast as other areas of the business.
Published on The Grocer, 4th June 2026.
To read the full article, please follow the link below –