What you can now get for £100 at the supermarket: How prices have soared by 40% since Covid with olive oil up 133% and beef mince doubling (and this shop cost just £72 in 2021!)
Published on The Daily Mail
Not long ago £100 seemed a huge amount of money to spend at the supermarket.
But the amount of food and drink you can take home for that amount is rapidly declining amid rampant grocery inflation in Britain over recent years.
UK retail food prices are already 38 per cent higher that pre-Covid levels and experts fear further significant increases if disruption caused by the war in Iran continues.
Now, data experts at Assosia have studied what you can get for £100 when taking an average pre-promotion price across Tesco, Sainsbury’s, Asda & Morrisons.
They looked at typical products in a family shop, coming to a total of £101.61 – and was found this was up by 41 per cent or nearly £30 on the total in March 2021 of £71.82.
The biggest percentage increase was for one litre own-label olive oil which was up from £2.85 in 2021 to £6.66 now – an astonishing rise of 133 per cent or £3.81.
In second place was a cucumber, up from 44p to 99p – a rise of 128 per cent or 56p; while an Ambrosia rice pudding can increased 114 per cent or 93p from 81p to £1.74.
Published on The Daily Mail, 1st April 2026.
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