Value ranges in double-digit decline as Morrisons, Tesco & Sainsbury’s slash products
Published on The Grocer
Morrisons, Tesco and Sainsbury’s have removed some of the cheapest products from shelves after paring back their own-label budget ranges.
Analysis by The Grocer of products sold online shows a 15.6% reduction of Morrisons Savers and Wonly lines, a 13.6% reduction across Tesco’s economy-tier ‘Exclusively at Tesco’ brands, and a 6.2% drop in the number of Stamford Street Co SKUs at Sainsbury’s [Assosia 52 w/c 2 February 2026].
The total number of products across the three retailers had reduced by 11.8% from 627 to 553.
Richard Harrow, partner at private label consultancy IPLC UK, said the massive labour and energy cost increases we proportionately harder to deal with for value tier products. “This tier is often sold at an extremely low margin or in some cases negative margin,” he said.
Published on The Grocer, 4th February 2026
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