Strawberries and cream up to 30% more expensive as input costs soar
Published on The Grocer
Punnets of strawberries are up to 30.9% more expensive than this time last year, The Grocer’s analysis of Assosia data has found.
Strawberries across the major multiples have seen steady inflation as growers grapple with increases wage costs.
The biggest price increase was in Asda’s Ripe & Sweet Strawberries, which increased by 30.9% compared with this time last year [Assosia 53 w/e 1 July 2024], rising from £1.49 to £1.95.
The next highest rises were in Tesco, Asda and Aldi. Their more budget-friendly lines – Rosedene Farms Strawberries, Just Essentials and Everyday Essentials Wonky Strawberries respectively – increased by 26.6% from £1.09 to £1.38. Tesco’s increase here was part of an Aldi price match campaign.
Published on The Grocer, 2nd July 2025.
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