Olive oil prices remain higher than pre-2024
Published on The Grocer
Olive oil prices have roughly halved since the market hit its peak at the turn of 2024. Expana’s benchmark average European extra virgin price dropped 50.2%, from €9.06/kg to €4.51/kg between 3 January 2024 and 1 January 2025. Wholesale prices have since dropped a further 3% to €4.39/kg as of 28 April 2026.
Category-wide household penetration has also rebounded, climbing from about 47% in March 2025 to just under 50% by December 2025, according to Worldpanel by Numerator data.
“As deflation has come through, people have started to come back. So, there is some positivity on that side,” says Walter Zanre, MD of Filippo Berio UK. However, supermarket price reductions do not go far enough to reflect lower wholesale prices, he stresses.
That argument is reinforced by The Grocer’s analysis of Assosia data. It shows the average price of a litre of extra virgin olive oil across the mults fell just 9.1% between January 2025 and January 2026, to an average of £16.47/litre.
That is despite the weighted average prices of European extra virgin olive falling 49.3% to €4.59 per kilo between January and November 2025 [Expana].
Published on The Grocer, 26th May 2026.
To read the full article, please follow the link below –