McVitie’s ditches Rich Tea The Cocoa One biscuit after 18 months
Published on The Grocer
McVitie’s has axed its cocoa-flavoured Rich Tea biscuit after less than 18 months.
Billed as a “deliciously dunkable, crisp cocoa biscuit”, The Cocoa One hit Tesco in July 2024.
Like Rich Tea The Light One, which rolled out in 2022 – then called Delights – The Cocoa One was HFSS-complaint. It aimed to offer a “chocolatey fix” to shoppers seeking lighter options, McVitie’s said.
However, response was mixed, as evidenced by customer reviews on Tesco’s website. A three-star review from December described the biscuits as “bland but harmless”, while a one-star review in the same month called them “disappointing”.
Published on The Grocer, 8th January 2025.
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