Hot cross buns up 44% this year amid tight sultana and butter supplies
Published on The Grocer
Hot cross buns have soared in price by as much as 44% in the mults and discounters this year, amid tight supplies of sultanas and butter.
The Grocer analysed the base prices of 29 SKUs available this year and last in the traditional big four, Waitrose, Aldi, Iceland and Lidl.
Our analysis revealed 22 pre-promotional prices have risen by an average of 12.2%, five have stuck at the same price and only two are cheaper (Assosia 25 March 2024 vs 14 April 2025).
Published on The Grocer, 15th April 2025
To read the full article please follow the link below –