Foster’s strength slashed to 3.4% abv amid persistent sales declines
Published on The Grocer
Heineken UK is to reduce the strength of its Foster’s lager to 3.4% abv to take advantage of duty savings offered on weaker beers.
The move to reduce Foster’s strength from 3.7% to 3.4% abv would allow HUK to “realise value in its portfolio”, the brewer said in a statement.
“The updated strength… allows customers to benefit from more competitive pricing as inflationary pressures to continue to affect the wider market,” HUK said. “This follows the introduction of differential duty rates by the UK government, which encourage brewers to innovate at lower abv rates in support of consumers wanting to moderate their alcohol consumption.”
Published on The Grocer, 11th November 2025
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