Cadbury insists Bournville recipe has ‘not changed’ in new-look launch
Published on The Grocer
Cadbury has assured The Grocer that it has not reformulated its Bournville dark chocolate, despite moving cocoa butter further down the ingredients list.
The Grocer’s analysis of Assosia data shows that as recently as last month, the ingredients label for Cadbury Bournville’s original bar read: “Sugar, cocoa butter, cocoa mass, palm oil…”
However, this has since been amended too: “Sugar, cocoa mass, palm oil, cocoa butter…” indicating a lower proportion of cocoa butter and a higher proportion of palm oil to the previous recipe.
Published on The Grocer, 24th July 2025
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