Beef prices dip as oversupply meets drop in consumer demand.
Published on The Grocer
Beef prices have started to decline on retail shelves as consumer demand has dropped.
After months of steady price increases in the category, inflation appears to be slowing, with analysis by The Grocer revealing average beef prices at the mults down 0.% in the past month [Assosia 4 w/e 27 May].
This is against a backdrop of annual inflation, with prices up 4.4% compared with this time last year [Assosia 52 w/e 27 May].
At the same time, the latest data from AHDB showed GB deadweight cattle prices are also in decline, with steers 83.5p per kilo less than last year, heifers 83.1p less, young bulls 8.4p less and cows 51.9p less.
The slowing of inflation in this category is “consumer driven, and this price change is a pan-European reaction”, said David Lindars, British Meat Processors Association technical operations director.
Published on The Grocer, 27th May 2026.
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