Discounters
The Discounter channel consists of stores which sells products at prices lower than the typical market value. Discount retailers includes Aldi, Lidl, Poundland, Home Bargains and many more.
Sales are continually increasing across this channel, with shoppers trying to save money on their main shops but still have the quality of products. The discount channels have been able to compete against the major multiples by offering cheaper alternative products.
Assosia conduct in-store audits across the discount channel on a regular basis, providing our clients with full insight and analysis across the discount channel. We work in partnership with suppliers and discounters, ensuring they receive the in-store data they need.
Services for the Discounter channel
- Competitive Price Benchmarking
- Competitor Monitoring and Sampling Activity
- Consumer Insight
- Consumer Research For Retailers
- Customer Complaint Collections
- Finished Product Quality Monitors
- Global Ad-Hoc Product Procurement
- Merchandising / POS Placement
- Mystery Shopping Services
- New Product Development
- Online Consumer Surveys
- On-Shelf Availability Studies
- Pricing Tool for Retailers, Manufacturers & Suppliers
- Product Recall Assistance
- Product Retrieval
- Product Sampling Across Global Trade Markets
- Product Trade Age Studies
- Promotional Compliance Audits
- Range Benchmarking
- Retail Analysis
- Retail Audit
- Retail Crisis Management
- Retail Market Research
- Retailer Range Reviews
- Space vs Sales Studies