Consumer electronics refer to any home electronics or digital equipment which are intended for every day home use. Manufacturers within the consumer electronics sector produce products including phones, computers and laptops, televisions, cameras, DVD players and more.


In an increasingly technological landscape, industry players must continue to innovate in order to remain competitive. The industry has slowed down, particularly in mature product categories such as laptops and TVs and as such, the consumer electronics market is facing turbulent times. It is now more important than ever for consumer electronics companies to seek new ways to innovate, in order to reach consumers.


Retailers must constantly monitor the market to seek the best way of selling consumer electronics, whether this is in-store or online. One service that Assosia offers is range and price benchmarking, allowing you to decide on the best strategy for selling your products and in turn, helping you keep you ahead of your competitors.


With consumer technology becoming more advanced and manufacturers continually having to fight to compete with one another, it is import to gain consistent insights and analysis from impartial experts, so that you are top of any changes across this sector.

Services for the consumer electronic industry