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Global Trade Sampling Study of Books, Toys and Stationery

Global Trade Sampling, New Product Development

We were commissioned to carry out in-store research and purchase books, stationery and toys from Italy, Germany, Sweden and Norway. The items were used for product research and development

Objective

  • Assosia were commissioned to purchase products from Italy, Germany, Sweden and Norway and ship to the UK.
  • Our client required us to purchase 27 products from the toy category, 25 products from the stationery category and 5 products from the book category within each country.

Methodology

  • Audits were conducted covertly.
  • Our field team conducted in-store research prior to purchasing the products, to ensure the products requested was available in the market and which retailer was best to purchase the products from.
  • Once the appropriate products were found, our teams purchased the quantity required, securely packed and shipped the product to our clients head office in the UK.

Outcome

  • A total of 228 samples arrived at our clients head office within the timeframe given
  • This allowed our client’s research and development team to conduct the relevant research and testing for each of the samples.