Retail Crisis Management
Complimenting your internal crisis management procedures.
Instant access to our global field team
Whilst all manufacturers and retailers have their crisis management procedures in place, Assosia are able to compliment these procedures by supplying round the clock access to our field team.
- Ability to assist throughout the whole process
- Take control of the situation
- Avoid loss of consumer confidence and high fines by the retailer
- A pro-active response can reduce the risk of formal recalls
- Providing guidance on whether a formal recall is required
- Investigating whether a product is on-shelf and still in the supply chain
- Working with you and the retailer to get the products withdrawn from shelf
Additional Values
We’ll give you additional assistance and analysis, including:
- Preliminary investigation to determine the scale of the issue or defect
- Root cause analysis of packaging defects, including FPQM studies
- On-shelf storage conditions including temperature, humidity, cleanliness
Flexibility
Our clients have the flexibility to make changes throughout the duration of a project should the focus of activity change.
- Changes can be made up to 24 hours before store visits commence
- Products collected can be assessed by our associate panel, destroyed or sent back to you for further analysis
- Overt or covert assistance available 24 hours per day
Reporting and Data Validation
Our experienced account managers will guide you on how best to access and view your data, with the capability to adapt our delivery methods to match any internal requirements.
- Reports created in a format that suits you, including Excel, Word and PowerPoint
- Provide insight into your product’s age on shelf and stock rotation
- Analysis provided at retail industry, retailer, brand and sku level
Photographs allow you to build the full in-store picture
Quality photographs taken during each visit, giving you the capability to build the full in-store picture.
- Products with defects
- Positioning of products in-store
- Storage conditions
- Competitor products
- Batch codes
- Production dates
Working with Assosia?
It’s easy – simply talk to us about your product or crisis issues and we will set up a project which will give you the best insight into the defects found at store level.
- Programme can be up and running within 1-2 hours of agreed brief
- Daily updates on the status of the project – whether uplifting of products
- Working in partnership to achieve your goals
- Free up internal resources