PepsiCo launches better-for-you Wow snacking brand from Wotsits and Snack a Jacks
Published on The Grocer
PepsiCo has unveiled Wow, a better-for-you snacking brand leveraging Wotsits and Snack a Jacks branding.
Multipacks in Wotsits Real Cheesy, Wotsits Lightly Salted and Snack a Jacks Apple & Cinnamon have rolled out in Tesco, ahead of a wider rollout from March 2027 (rsp:£2:30/6x16g).
Wow has been developed as a solution for parents seeking healthier snacks “suitable for a range of family occasions”, said PepsiCo.
The non-HFSS snacks are made from natural ingredients and flavours. Wotsits Real Cheesy and Wotsits Slightly Salted are made from chickpea flour and a source of fibre, while Snack a Jacks Apple & Cinnamon is made from corn.
Published on The Grocer, 8th September 2026.
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