Online Consumer Survey On ‘Back to School’ Stationery

Online surveys to gain consumer feedback based on ‘Back to School’

Objective

• Gain consumer feedback based on their ‘Back to School’ experience.

Methodology

• Our dedicated in-house account management team worked with our client to write a consumer questionnaire which would provide our client with the feedback they need.
• Each participant had to answer qualifying questionnaires to ensure they met our client’s criteria set before completing the questionnaire.
• Once all participants completed the questionnaires, the feedback was collated and provided to our client in Excel as well as a summary PowerPoint presentation.

Outcome

• Our client received feedback from 698 participants.
• The feedback provided back to our client allowed them to review their ranges in store in time for their next ‘Back to School’ campaign.

Example Summary Presentation

• Providing our client with an overview summary of the feedback captured, as well as our recommendations.