Off Fixture Space Audits for a leading biscuit manufacturer
Ongoing Off Fixture Space Audits
Objective
Accurately track the ‘off fixure/secondary space’ allocated to all grocery (incl non-food grocery items) across Asda, Morrisons, Sainsbury’s, Tesco, JS Local and Tesco Express on a monthly basis.
Methodology
Covert audits
The team visit each store and record the featured space promotions across all aisle locations and equipment type.
We record the total number of shelves on each unit and the number of shelves the product sits on.
The team also capture the total number of facings that the product takes up and the category the products sit within.
We also capture the sub-categories (hierarchies were agreed with our client), our client products vs their competitors, manufacturer, brand, barcode, full product description, pack size, promotional mechanic, promotion detail, pre-promotion price and promotion unit price.
Outcome
Assosia provides our client with robust reports on a monthly basis.
